Wölffer Estate Vineyard
Explore the remarkable journey of Wölffer Estate Vineyard, a beacon of viticulture nestled in the Hamptons. From its transformation of humble potato fields into a prestigious vineyard to its innovative embrace of sustainable practices, Wölffer Estate has crafted a unique niche in the world of winemaking. Here, tradition meets innovation under the discerning taste of Co–Owner and Chief Strategy Officer Marc Wölffer, who, along with his sister Joey Wölffer and winemaker and partner Roman Roth, continues a legacy of excellence and a commitment to exceptional Bordeaux-style wines and renowned rosés. Discover the art and science behind their acclaimed wines and the sustainable ethos that guides them in our latest edition of Cultivating Conversations.
COULD YOU SHARE AN OVERVIEW OF WÖLFFER ESTATE VINEYARD'S?
Our father purchased the land in Sagaponack, NY in 1988. They were potato fields at the time, and everyone thought he was crazy for planting vines. Specializing in Bordeaux-style wines and iconic rosé, we emphasize sustainable practices and are committed to crafting exceptional wines.
“Our dedication to quality and sustainability has garnered international acclaim, making Wölffer Estate a sought–after destination for wine enthusiasts worldwide.”
CAN YOU TELL US ABOUT YOUR PERSONAL PATH AND WHAT LED YOU TO YOUR ROLE AS CO–OWNER AND CHIEF STRATEGY OFFICER AT WÖLFFER ESTATE VINEYARD?
My journey to becoming Co–Owner and Chief Strategy Officer at Wölffer Estate Vineyard has been deeply intertwined with my family's legacy.
“Growing up surrounded by vineyards instilled in me a profound appreciation for the art and science of winemaking.”
After studying business and gaining experience in various industries, I felt drawn back to the vineyard, driven by a passion to continue and expand upon what our father, Christian Wölffer, had built.
Max Rohn, Marc Wölffer, Joey Wölffer, Roman Roth.
WHAT IS THE CORE PHILOSOPHY OF WÖLFFER ESTATE, AND WHERE DO YOU DRAW YOUR INSPIRATION FROM WHEN IT COMES TO WINEMAKING AND BUSINESS STRATEGY?
“At Wölffer Estate, our core philosophy revolves around crafting wines that reflect the unique terroir of the Hamptons while embodying elegance and excellence.”
We draw inspiration from both traditional winemaking techniques and innovative approaches, constantly seeking to push boundaries while staying true to our roots.
HOW DO YOU ENSURE THE CONTINUITY OF YOUR FAMILY'S LEGACY WHILE ADAPTING TO THE CHANGING DYNAMICS OF THE WINE INDUSTRY?
We embrace tradition while remaining agile in leading industry trends and consumer preferences. By fostering a culture of innovation and collaboration, we adapt to changing dynamics while preserving the essence of what makes Wölffer Estate special.
WÖLFFER ESTATE IS DEEPLY CONNECTED TO ITS LOCATION IN THE HAMPTONS. HOW DO YOU THINK THIS SENSE OF PLACE IS REFLECTED IN YOUR WINES?
Our deep connection to the Hamptons is reflected in every aspect of our wines, from the grape varieties we cultivate to the labels that adorn our bottles.
“The maritime climate, sandy Bridgehampton loam soil, and coastal influence all contribute to the unique character of our wines, creating a sense of place that resonates with our customers.”
WHAT HAS IT BEEN LIKE TO EXPAND GLOBALLY, AND HOW DOES IT INFLUENCE YOUR WINE PRODUCTION?
“Expanding globally has been an exciting journey for us, allowing us to share the essence of Wölffer Estate with a wider audience.”
It has influenced our production by challenging us to adapt to different market demands while maintaining the quality and integrity of our wines. To grow our audience globally, we are considering strategies such as offering a diverse range of products, such as low alcohol, that appeal to different tastes and preferences, while focusing on regions we have growth potential in.
WHAT ARE SOME INITIATIVES YOU’VE PUT INTO PLACE THAT ARE DEDICATED TO FOSTERING A LARGER COMMUNITY, AND DEVELOPING AN APPRECIATION FOR WINE AND VINEYARDS?
“Our wine club, vineyard tours and tastings, educational industry events, and wine dinners led by winemaker Roman Roth provide opportunities for people to connect with us and deepen their understanding of winemaking.”
There is no better tool for us to use than creating personal experiences for our audience leading to cultivating a loyal community.
Joey Wölffer, Marc Wölffer.
CAN YOU SHARE MORE ABOUT THE SUSTAINABLE PRACTICES YOU EMPLOY AND HOW THEY IMPACT YOUR WINE PRODUCTION?
“Sustainability is at the heart of everything we do. From organic farming practices to energy–efficient production methods, we strive to minimize our environmental footprint while maximizing the quality and sustainability of our wines.”
These practices are not always the easiest route, but it's how we keep our vineyard for generations to come. Many areas of our farm are treated with pinpoint accuracy, minimizing intervention, and tolerating high levels of pests that allow the balanced ecosystem to tackle them on their own. Similarly, our natural environment of meadows and hedge rows, along with ecological compensation areas rich in native plants, promote biodiversity and act as corridors for wildlife.
“Minimal intervention and vineyard biodiversity allow our vines to grow strong on their own, producing healthy fruit that make for high quality wines!”
YOUR STRATEGY TO EMBRACE WINE TRENDS, SUCH AS THE ROSÉ RENAISSANCE AND HARD CIDER WAVE, HAS PAID OFF. HOW IMPORTANT IS SOCIAL MEDIA IN IDENTIFYING AND CAPITALIZING ON THESE TRENDS?
We've been making rosé since 1993, when the only rosé in the US was blush. Roman Roth and my father started by knocking on doors, getting in front of all the best restaurants and hosting dinners.
“When we created Summer in a Bottle, the iconic bottle design and quality rosé took us to the next level, and social media allowed us to engage with our audience and gather feedback.”
YOU DID A FUN POP UP AT OUR CLIENT, THE CHARLESTON PLACE. CAN YOU ELABORATE ON ANY PAST OR FUTURE COLLABORATIONS YOU’RE EXCITED ABOUT?
“Collaborations like the pop–up at The Charleston Place are exciting opportunities for us to showcase our wines in new markets and in innovative ways.”
We are always looking for partnerships that align with our brand values and allow us to reach new audiences. Following the Charleston Place hotel, we hosted a pop–up at The Colony Hotel in Palm Beach which was also a success. Taking the Wine Stand on the road, we have plans to bring the Hamptons to our audience around the world. We can generate excitement around the event, share pictures and videos with our followers in real time, and help tell the story of the synergy behind the two brands.
YOU'VE ALREADY EXPANDED INTO CIDER, GIN, AND BRANDY. ARE THERE OTHER PRODUCTS OR EXPERIENCES WÖLFFER ESTATE IS LOOKING TO EXPLORE IN THE FUTURE?
While we have already expanded into cider, gin, and brandy, we are constantly exploring new product lines within those categories. This could include exploring new varietals/flavors or expanding into other categories. Without giving too much away, our goal is to continue innovating and delighting our customers with unique and exceptional products, so stay tuned!
DO YOU HAVE A PERSONAL FAVORITE WITHIN WÖLFFER ESTATE’S REPERTOIRE OR A GO–TO RECOMMENDATION FOR FIRST–TIME VISITORS?
“While all of our wines hold a special place in my heart, I often recommend our classic Estate Rosé as a go–to choice for first–time visitors.”
It was the first rosé we ever produced back in the 90’s and its crisp, refreshing flavors perfectly encapsulate the essence of summer in the Hamptons.
WHAT ADVICE WOULD YOU GIVE TO ASPIRING WINEMAKERS LOOKING TO MAKE THEIR MARK?
My advice to aspiring winemakers looking to make their mark is to stay true to your vision and never stop learning. Embrace both the challenges and the joys of winemaking, and let your passion guide you on your journey to making your mark in the industry.
